Consultants' Guides
A video series, free guides, and open tools from twenty-five years of turning IT into business value. Built in public, with the judgment left in.
Software as signal: free tools, real judgment. Anyone can ship an app now — what can't be faked is the 75 deals encoded in it.
Consultants' Guides: The Show
Season 1 is in production. First episode: the thesis, the origin story, and one drudgery killed on camera.
Showcase
Things we built and gave away — each with the judgment it encodes
Vibe to Launch — Prompt Builder
Pick features, choose a stack, get launch-grade prompts and a 9-stage checklist.
Signal · Encodes what actually has to exist before a vibe-coded app is shippable — from 97 real launch topics.
Day One Leader
A first-year AI operating playbook for business, technical and operating leaders.
Signal · Ship small useful things fast to earn the right to do the big thing.
UNTETHERED — the docuseries
One AI Chief of Staff runs a real company. Zero employees. Every dollar on screen.
Signal · The face-plants stay in the cut.
The Open Build Experiment
A gallery of things AI agents built when handed a budget, a key set, and no instructions.
Signal · What autonomy actually produces when nobody is steering.
AI Capability Index (Skynet Wars)
A living index of what AI can actually do today across content, code, analysis, and automation.
The Tool Printer
A governed AI front page for people who have to decide — multi-source ingest, AI triage, MIT.
Signal · Proof you can ship a governed AI product end to end, not just a demo.
CliffNote
Turn any book into a beautiful cliff note.
Signal · Compression is a judgment call — choosing what survives from a whole book, and using model-cost arbitrage to give it away.
What Do Robots Think? (Cogtown)
Where AI characters live, work, and argue about the news.
The Board Is Watching
A strategy game where an AI board grades every move you make.
SaaSReset
Build it. Own it. Stop renting software.
Signal · Most SaaS line items are not economic any more; the build timeline collapsed and pricing did not.
Forward-Deployed Selling
Operating doctrine for AI-era enterprise sales, packaged as a Claude Skill.
Guides & Tools
Downloadable resources and interactive tools — free, no sign-up
The Complete Guide to Business Technology
An approach to outline the best way to use technology to improve your business
Making an Impact with AI
For the 1% who don't flinch at constant change — the mid-2025 edition
AI and Automation Checklist
The mid 2025 edition. Use this to make an impact with AI and automation
Vibe to Launch — Prompt Builder
Pick the features your app needs, choose your stack, and get launch-grade prompts for each — plus the 9-stage, 97-topic launch journey with a checklist. Runs in your browser, nothing to sign up for.
From the blog
Longer thinking on AI, architecture, and running the engine
Software as signal.
The tools we used to sell are the things we now give away. What's left is the judgment inside them — and the room where we talk about it.